One and a half million Canadian students don't know what the score is, when the next big game is, or who just led them to a national championship.

Students are typically unable to assicate with their schools outside of academia, unaware of the sports, teams, athletes and programs around them. Current university sports media is segmented which makes it hard for universities to cover, market and promote their sports programs adequately. For the athlete, scholarships are highly conditional and the largest scholarships only cover tuition and mandatory fees.

Simply said, Canadian university sports are hitting a glass ceiling.

Good on paper. Good in action. The OTB Sports Network would bring results for our members & supporters:

• Creating centralized media coverage for university sports and in turn allowing for corporate support through its new visibility.
• Increasing school spirit, strengthening student allegiance and university & alumni donor relations through a memorable experience they'll want to give back to.
• Creating new potential for Canadian university athletes in professional scouting, development and opportunity without having to head south of the border.

OTB will accomplish these goals by producing a cross-platform sports network including a weekly broadcast TV show and a 24/7 online news network.

FROM 2011 TO 2015:

• National coverage, marketing, & exposure for Canadian university sports.
• 20 Schools covered reaching out to a direct student market of over 620,000 students, with an overall student market of over 1.5 million.
• National distribution in partnership with a major professional sports broadcaster.
• Working with corporations to provide externally funded scholarships for top athletes, giving them opportunity in Canada as an alternative to the NCAA.
• Increased school spirit through new accessibility and presence of university sports.
• General public awareness and revolutionized image of Canadian university sports.

OTB VOLUNTEER ORGANIZATION PROTOTYPE:

• Launched on online network prototype
• Established content sharing to centralize content from Ryerson University, University of Toronto & York University.
• Produced several pilot TV shows.

OUR VOLUNTEERS GIVE BIG BECAUSE THEY BELIEVE IN BIG OPPORTUNITIES:

• OTB grew to a volunteer base of over 60 individuals in Ontario, Quebec and British Columbia.
• OTB amassed over 5,600 volunteer hours in production, the equivalent of over $112,000 in operational wages.
• OTB amassed over 2,900 volunteer hours organizational development, the equivalent of over $73,000 in development wages.

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